I don't know about you, but cleaning is quite literally like my therapy.

@kaelimaee

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SoundTikTok sound · original sound - kaelimaee

Promoted product

Laneige

라네즈는 끝없는 호기심과 더 나은 스킨케어의 가능성에 대한 확고한 믿음을 바탕으로 아름다움의 영역을 지속적으로 확장하고 있습니다.ㅣ라네즈 한국

5 videos5 creators

Why it worked

The video combines relatable content (cleaning as therapy, motherhood struggles) with a timely promotion (Amazon Prime Day sale) for popular beauty products, creating a soft sell that feels authentic to the creator's routine.

Summary

The creator cleans her office and then shares her restock list for Amazon Prime Day, focusing on Laneige skincare products. She highlights the Neo Blurring Powder, Glaze Craze Tinted Lip Serum, and Lip Sleeping Mask, mentioning they are on sale.

Structure

1Cleaning the office as therapy
2Preparing for Prime Day shopping
3Showcasing Laneige Neo Blurring Powder
4Highlighting Glaze Craze Tinted Lip Serum

Original caption

AD #laneige_partner some k-beauty favorites on my prime day shopping list 💞 @laneige_us

More from @kaelimaee

Product placement

LANEIGE (brand): K-beauty skincare and makeup products. ACTS: The video demonstrates and promotes specific LANEIGE products (Neo Blurring Powder, Glaze Craze Tinted Lip Serum, Lip Sleeping Mask) by showing them, discussing their benefits, and directing viewers to purchase them during a sale. Removing these products would fundamentally change the video's purpose and content. LANEIGE (brand): Appears as a watermark/logo on the products themselves and on the website being browsed. Removing these would not change the video's content, but would remove brand identification.

Call to action

Get your favorite LANEIGE products up to 40% off for Prime Day, June 23rd to the 26th.

On-screen text

June 23-26 Neo Blurring Powder Glaze Craze Tinted Lip Serum Lip Sleeping Mask

Transcript

I don't know about you, but cleaning is quite literally like my therapy. I don't really know what it is about it, but when my home is clean, it just makes my head space so much more clear. So I cleaned up my office before starting to shop for Amazon Prime Day because my favorite Laneige products are up to 40% off. I'm gonna walk you guys through my restock list for Amazon Prime Day. First step, we have a Laneige Neo Blurring Powder. This is a savior for my under eyes, especially with how tired I get while having a newborn, so this is definitely on our restock list. Next up is the Glaze Craze Tinted Lip Serum. They have a few different colors, but I'll be getting another of the cinnamon sugar because I always like to have a backup. Keeps my lips hydrated all day. Last up on our list is the Lip Sleeping Mask, which has just become a daily ritual. Make sure to get your favorite Laneige products up to 40% off for Prime Day, June 23rd to the 26th.