@twobakeboys My name is Kitty

@sellwithtiktokshop_sg

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625.7K

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397

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6

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SoundTikTok sound · original sound - sellwithtiktokshop_sg

View velocity

+696 views over 22.0d · ~32/day · 6 observations

Promoted product

Twobakeboys

Twobakeboys is a family-run, halal-certified bakery in Singapore known for less-sweet birthday cakes and signature crepe cakes. Perfect for birthdays, celebrations, and family gatherings.

Why it worked

The video effectively uses a soft-sell approach by weaving product promotion into a personal story and achievement narrative. The creator's enthusiasm for her product and platform success, combined with a clear call to action for an upcoming campaign, makes it engaging and relatable.

Summary

Kitty, the founder of Twobakeboys, a local bakery, discusses how she started on TikTok Shop about 1.5 years ago. She highlights their 'Dubai Chewy Cookie' as a viral, appealing, and addictive product, and shares that Twobakeboys is the top food seller in Singapore for 2026 on TikTok Shop. She explains that TikTok Shop helps build trust and community with customers.

Structure

1Introduction of Kitty and Twobakeboys
2Origin story and inspiration for starting on TikTok Shop
3Highlighting the 'Dubai Chewy Cookie' as a popular product
4

Original caption

Sprinkling something sweet into your day! 🍰 ✨ Kitty, founder of @Twobakeboys , talks about her proudest moment on TikTok Shop and insights into a successful livestream. #tiktokshopsgsummit #tiktokshopsg #tiktokshopseller #fyp

More from @sellwithtiktokshop_sg

Product placement

Twobakeboys: ACTS - it is a local bakery shop that the creator founded and is discussing its performance on TikTok Shop. Removing it would change the entire topic of the video. TikTok Shop: ACTS - it is the platform where Twobakeboys sells its products and is discussed as a sales channel. Removing it would change the topic of the video.

Call to action

For the 9.9 campaign, you guys watch out for Chew Me to the Moon

On-screen text

@twobakeboys My name is Kitty My name is Kitty I'm the founder of Twobakeboys your local bakery shop How and when did you get started on TikTok Shop? Twobakeboys started approximately like one and a half years ago open a café SHOP OR EVEN MAKING A CAKE My friend inspired me to start to do livestreaming If your livestream was a dish, what would it be and why? We would definitely be Dubai Chewy Cookie because right now it's viral crispy on the inside and chewy on the outside Very exciting very appealing and very addictive What's your proudest achievement on TikTok Shop? Twobakeboys is the top food seller in Singapore for 2026 So that's the proudest moment that we have achieved this year How has TikTok Shop helped you grow your community? TikTok Shop actually allows me to engage with customers more by building trust SO IT'S REALLY And then turn that stranger into our customer and repeated customer. creates a community What can fans look forward to in your upcoming campaigns? For the 9.9 campaign You guys watch out for Chew Me to the Moon TikTok Shop

Transcript

My name is Kitty I'm the founder of Twobakeboys your local bakery shop How and when did you get started on TikTok Shop? Twobakeboys started approximately like one and a half years ago open a café SHOP OR EVEN MAKING A CAKE My friend inspired me to start to do livestreaming If your livestream was a dish, what would it be and why? We would definitely be Dubai Chewy Cookie because right now it's viral crispy on the inside and chewy on the outside Very exciting very appealing and very addictive What's your proudest achievement on TikTok Shop? Twobakeboys is the top food seller in Singapore for 2026 So that's the proudest moment that we have achieved this year How has TikTok Shop helped you grow your community? TikTok Shop actually allows me to engage with customers more by building trust SO IT'S REALLY And then turn that stranger into our customer and repeated customer. creates a community What can fans look forward to in your upcoming campaigns? For the 9.9 campaign You guys watch out for Chew Me to the Moon