New chicken salad flavors at Paul's in Louisville, KY?!

@paige.mccormick

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Promoted product

Paul's Fruit Market

Why it worked

The video leverages a local food discovery, highlighting new flavors from a known establishment, which appeals to local audiences and food enthusiasts. The creator's genuine excitement and the visual appeal of the products encourage engagement.

Summary

The creator visits Paul's Fruit Market in Louisville, KY, to try their new chicken salad flavors. She highlights two specific flavors, shredded pesto and buffalo chicken salad, expressing excitement to try them.

Structure

1Introduction to Paul's Fruit Market as the best place for chicken salad in Louisville
2Discovery of new and varied chicken salad flavors
3Showcasing the shredded pesto chicken salad
4Showcasing the buffalo chicken salad
5Expressing anticipation to try the new flavors

Original caption

They had sooooo many new flavors 😍😍😍 the pesto chicken salad was a 10/10 @Paul’s Fruit Market #pauls #louisvilleky #louisvillekentucky #louisvillefoodie #chickensalad

More from @paige.mccormick

Product placement

Paul's Fruit Market (Paul's): ACTS - a grocery store that sells food products, including chicken salad. Removing it would change what happens in the video. The video is about their chicken salad flavors. The video shows two containers of chicken salad from Paul's Fruit Market.

On-screen text

New chicken salad flavors at Paul's in Louisville, KY?!

Transcript

If you live in Louisville, Kentucky, you know the best place to get chicken salad is Paul's. I haven't been in so long and no one told me they have a bigger variety now. I picked up two of their new ones, or at least I think they're new. I got the shredded pesto chicken salad. I think this is going to be really good. I also got the buffalo chicken salad. I seriously cannot wait to try these and I can't believe no one told me they have a bunch of new flavors.