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199Talking HeadBefore / After hookLifestyle
Hook
This is your sign to treat yourself this Friday
@paige.mccormick
8.5K followers · usually 1.1K views a post
Views
215.8K
Likes
19.6K
Comments
177
Shares
5.5K
Why it worked
The video taps into a relatable feeling of needing a reward after a tough period, using the popular 'Mercury retrograde' trend as a hook to connect with a wider audience.
Summary
The creator encourages viewers to treat themselves this Friday, suggesting it's a reward for surviving a difficult period, possibly Mercury retrograde. She holds up a coffee and a bag, implying she's indulging herself.
Structure
- 1Encouragement to treat yourself
- 2Reason for treating yourself (surviving difficulties)
- 3Showing coffee and a bag
- 4Concluding with a treat
On-screen text
This is your sign to treat yourself this Friday
Transcript
Has anyone else been on the struggle bus recently?? 👀 #mercuryretrograde #treatyourself #treatyourselftoday #fridayfeeling
Original caption
Has anyone else been on the struggle bus recently?? 👀 #mercuryretrograde #treatyourself #treatyourselftoday #fridayfeeling
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