Nobody talks about how hard it is to grow your online community!

@halliejenniferpalmer

93.0K followers · usually 9.2K views a post

Views

28.4K

Likes

3.1K

Comments

114

Shares

39

SoundTikTok sound · original sound - halliejenniferpalmer

View velocity

+9.9K views over 17.6d · ~561/day · 6 observations

Why it worked

The creator taps into a common creator struggle of audience engagement and community building, resonating with others facing similar challenges. The personal anecdote and clear articulation of a relatable problem likely drove engagement.

Summary

The creator discusses the difficulty of building an engaged online community, contrasting it with the ease of gaining followers. She expresses a preference for a smaller, more engaged community over a large, passive following, and notes the challenges of reaching the right audience.

Structure

1Difficulty of building an online community
2Contrast between gaining followers and building community
3Personal experience with content shifts (football to beauty/fashion)
4Struggle to reach the right audience
5Preference for quality over quantity in followers

On-screen text

talks hard an platform that build online your growing engaging community that's part me following the vlogging and football so like been beauty content finding like shift grow platform feel aren't the pages I've over my beauty fashion football mean would half just little community like 50 gain girls mean thoughts just hard online days seems it why

Original caption

Nobody talks about how hard it is to grow your online community! like where are my girls who like fashion AND football??????

More from @halliejenniferpalmer

More breakout videos from this creator.

Transcript

Nobody talks about how hard it is to build an online platform that, like, what I mean by that is it's easy to build a following online, but to actually turn your following into a growing, engaging online community, that's the hard part. Like, take me, yeah, I built my following over the years, like vlogging and match days and it's mainly like football content. So, like, I do get it, but like for the past year, I've been beauty, fashion content, but I'm still finding it like, shift, grow the online girly platform. I also feel like my videos aren't the right people's pages, which is something I've got no control over. My beauty, fashion, football. You know what I mean? Also, I would rather lose half my followers just to gain a little community, like, I'd rather lose 50k just to gain 500 girls. You know what I mean? But yeah, that's my thoughts today. I just feel like it's really hard to build an online platform these days. No one seems to speak about it.