Fontana

@melissa.finds.ca

4.2K followers · usually 6.5K views a post

Views

101.0K

Likes

9.0K

Comments

207

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SoundTikTok sound · original sound - yourfavspookyfallgirls

View velocity

+1.8K views over 12.5d · ~147/day · 11 observations

Promoted product

Spirit Halloween

Shop Spirit Halloween for an incredible selection of Halloween Costumes, Halloween Decorations, Halloween Accessories, and Halloween Makeup. Fast shipping & huge selection! *Shop Now & Save*

13 videos10 creators

Why it worked

The video taps into local nostalgia by referencing a familiar landmark (Rite Aid) and then creates anticipation for a seasonal event (Spirit Halloween). The quick reveal and visual confirmation make it engaging for locals.

Summary

This video announces that a former Rite Aid store in Fontana, California, is being converted into a Spirit Halloween store. The signs for Spirit Halloween are already up, indicating its imminent opening.

Structure

1Location reveal: Fontana
2Nostalgic question about former Rite Aid
3Announcement of transformation to Spirit Halloween
4

Original caption

🎃 Spirit Halloween is coming to Fontana! The former Rite Aid at Baseline Ave & Beech Ave is becoming a Spirit Halloween location. 👻 The signs are officially up, so it looks like another Spirit Halloween store is getting ready to open for the 2026 season! @Spirit Halloween 📍 15331 Baseline Ave, Fontana, CA #SpiritHalloween #Fontana #Halloween #InlandEmpire #Halloween2026

More from @melissa.finds.ca

Product placement

Rite Aid: APPEARS - a sign for the store, removing it would change what happens in the video. Spirit Halloween: ACTS - signs for the store are visible, and the video announces it is becoming a Spirit Halloween, removing it would change what happens in the video.