@melissa.finds.ca — 11x breakout

Loading video…

FONTANA Remember the old LOGAN'S ROADHOUSE?

@melissa.finds.ca

4.2K followers · usually 6.5K views a post

Views

73.3K

Likes

2.6K

Comments

217

2.6K

View velocity

+1.9K views over 12.5d · ~154/day · 11 observations

Why it worked

The video taps into local community interest by announcing the replacement of a familiar establishment with a highly popular fast-food chain. The use of clear on-screen text and a visible "Notice of Filing" sign provides concrete information, making it easily shareable and informative for residents.

Summary

This video announces that the former Logan's Roadhouse in Fontana, California, located on Baseline Avenue by the I-15, is being replaced by a new Chick-fil-A. A "Notice of Filing" sign at the property confirms the plans for the new 3,042-square-foot restaurant.

Structure

1Introduction of the former Logan's Roadhouse location in Fontana.
2Revealing that the location is being replaced.
3Announcing that Chick-fil-A will be the new establishment.
4Showing the official "Notice of Filing" sign with details.
5Concluding with the applicant information and contact details.

Product placement

Logan's Roadhouse: ACTS - it is a restaurant that is being replaced. Removing it would change what happens in the video. Chick-fil-A: ACTS - it is a restaurant that is replacing the old one. Removing it would change what happens in the video. 4G Development: ACTS - it is the applicant for the new restaurant. Removing it would change what happens in the video.

On-screen text

FONTANA Remember the old LOGAN'S ROADHOUSE? on BASELINE BY THE 15? Well... IT'S BEING REPLACED BY A CHICK-FIL-A NOTICE OF FILING File No.: MCN25-0072, CUP25-0019, ASP25-0026 Replacement of existing restaurant at 13480 Baseline Ave w/ new construction of a 3,042SF Chick-fil-A restaurant w/ a dual lane D/T Applicant: 4G Development For Information Contact City of Fontana PLANNING DEPARTMENT 8353 Sierra Ave. (909) 350-6718

Original caption

🚨 Looks like we finally know what’s replacing the former Logan’s Roadhouse on Baseline in Fontana! 👀 A City of Fontana public notice posted at the property shows plans to replace the existing restaurant with a new 3,042-square-foot Chick-fil-A restaurant. 🐔 The former Logan’s Roadhouse sits right off Baseline Ave near the I-15, so if you’ve driven through this area, you probably know exactly which building this is. No opening date posted yet but the plans are officially out. 👀 @Chick-fil-A 📍 13480 Baseline Ave, Fontana, CA #Fontana #InlandEmpire #ChickfilA #IE #ComingSoon