Oh my god, Ariana Grande.

@claysanatomy101

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Ariana Grande Cloud Aurora

Why it worked

The video succeeds by using a relatable, conversational tone and an honest, unscripted-feeling review that builds trust with the audience, making the product recommendation feel authentic rather than like a forced advertisement.

Summary

The creator reviews the new Ariana Grande Cloud Aurora fragrance, sharing his initial skepticism about the scent's sweetness and his surprise at how it evolves on the skin. He compares it to other gourmand fragrances and concludes that it is a great, cozy option for fall.

Structure

1Unboxing the new fragrance
2Initial reaction to the scent profile
3Describing the dry down and evolution of the fragrance
4Comparing it to other scents and discussing the price point
5Final verdict and recommendation

Product placement

The creator holds and sprays the Ariana Grande Cloud Aurora perfume throughout the video, demonstrating the packaging and discussing the scent notes.

On-screen text

Ariana Grande Cloud Aurora ariana grande a new fragrance, cloud aurora we're about to open her up right now a little clay asmr box this is the component oh, it's very cute she's pearly she's white cloud topper this cloud is so cute okay this is supposed to be the more gourmand take on the cloud dna black currant, spun sugar, vanilla oh ariana grande, whoa so i have a confession to make i'm not a cotton candy person boy myself so i really thought this was going to be way too sweet for me when you first spray it, you definitely get that spun sugar i was like, yep this is exactly what i expected but then i just kept smelling my wrist and it started changing i'm not gonna be one of those people that's like "that's the sandalwood, the musk" because honestly, i couldn't pick those notes out if you paid me i judge fragrance based on the way it makes me feel, and i'm very surprised by this it goes from smelling like candy to feeling comfortable, i guess like the sweetness definitely settles down instead of smelling like you're standing in a candy store it reminds me more of i guess like walking through the candy aisle in the fall, right? warm, cozy, soft instead of like loud and sugary is this going to replace my favorite cherry fragrance? no, but i do understand who this is for if you like sweet fragrances but want something a little more, i guess like grown up once it dries down that i-i think grande did an amazing job with this one of the biggest surprises is the price point now it's $75 $75 is a lot of money but it's not as much as some other fragrances i remember trying, i think it's burberry her elixir, and this is not a dupe for that by any means but it's giving me like a similar like cozy, creamy, sweet vibe it's warm, comforting, gourmand and if you like that profile then i think you're really going to love this so color me surprised this is certainly going to be i think, like a fall scent for me and i wonder how these pair together (gasps) bitch

Original caption

I was convinced Ariana Grande’s new Cloud Aurora wasn’t going to be for me. As someone who usually reaches for cherry fragrances over cotton candy scents, I expected this to be way too sweet. But the dry down completely changed my mind. If you’re thinking about picking up Cloud Aurora, here’s my honest first impression after trying it for the first time. #cloudaurora #arianagrandefragrance #perfumetok #fragrancereview #arianagrande

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Transcript

Oh my god, Ariana Grande. Ariana Grande just released a new fragrance, Cloud Aurora. We're about to open her up right now. A little clay ASMR. Love the box. This is the component. Oh, it's very cute. She's pearly, she's white. I love the little cloud topper. This cloud is so cute. Okay, this is supposed to be the more gourmand take on the Cloud DNA. Black currant, spun sugar, vanilla. Oh. Ariana Grande, whoa. So, I have a confession to make. I'm not a cotton candy person. I'm more of a cherry boy myself. So, I really thought this was going to be way too sweet for me. When you first spray it, you definitely get that spun sugar. I was like, yep, this is exactly what I expected. But then I just kept smelling my wrist and it started changing. I'm not going to be one of those people that's like, that's the sandalwood, the musk, because honestly, I couldn't pick those notes out if you paid me. I judge fragrance based on the way it makes me feel, and I'm very surprised by this. It goes from smelling like candy to feeling comfortable, I guess. Like the sweetness definitely settles down. Instead of smelling like you're standing in a candy store, it reminds me more of, I guess, like walking through the candy aisle in the fall, right? Warm, cozy, soft, instead of like loud and sugary. Is this going to replace my favorite cherry fragrance? No, but I do understand who this is for. If you like sweet fragrances but want something a little more, I guess, like grown up once it dries down, then I think Ariana Grande did an amazing job with this. One of the biggest surprises is the price point. Now, it's $75. $75 is a lot of money, but it's not as much as some other fragrances. I remember trying, I think it's Burberry Her Elixir, and this is not a dupe for that by any means, but it's giving me like a similar like cozy, creamy, sweet vibe. It's warm, comforting, gourmand, and if you like that profile, then I think you're really going to love this. So, color me surprised. This is certainly going to be, I think, like a fall scent for me. And I wonder how these pair together. Bitch.