Look what I picked up at @sephora!

@angelaypark

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Promoted product

Ariana Grande Cloud Aurora fragrance

Cloud delivers a soft comforting blend of fruity sweetness and creamy warmth for a dreamy signature scent.

4 videos4 creators

Why it worked

The video leverages the popularity of Ariana Grande and her existing fragrance line, presenting a new, desirable scent with a relatable description of its aroma and wearability, encouraging viewers to check it out at a well-known retailer.

Summary

The creator showcases the new Ariana Grande Cloud Aurora fragrance purchased from Sephora. She describes the scent as airy, sweet, and balanced with amber warmth, noting it smells like enhanced skin and is very likable.

Structure

1Introduction and purchase location
2Introducing the new fragrance
3Describing the scent profile
4

Original caption

Look what I picked up at @sephora! The new Cloud Aurora fragrance from Ariana Grande. It’s so dreamy ☁️ @Ariana Grande Fragrances #ad

More from @angelaypark

Product placement

Sephora: APPEARS - a store name on a bag. Removing it would not change what happens in the video. Ariana Grande Fragrances: ACTS - the brand name on the perfume bottle and packaging. Removing it would change what happens in the video as it identifies the product. Ariana Grande: ACTS - the name on the perfume bottle and packaging. Removing it would change what happens in the video as it identifies the product.

Call to action

If you want to check it out, it's available at Sephora.

On-screen text

@sephora @Ariana Grande Fragrances #ad

Transcript

Look what I picked up at @sephora! The new Cloud Aurora fragrance from Ariana Grande. It’s so dreamy ☁️ @Ariana Grande Fragrances #ad If you're a fan of Ariana Grande's original Cloud fragrance or Cloud Pink fragrance, the lineup now includes Cloud Aurora. This version is soft and creamy, but it's not creamy in an overwhelming way. This is more of an airy type of sweetness that's balanced really nicely by an amber warmth. I find that it sits really beautifully on the skin throughout the day. It smells like my skin, but a bit sweeter, a bit more warm. And so I think it could be magical for a lot of different people. It's very likable. If you want to check it out, it's available at Sephora.