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29.1Talking HeadProblem Callout hookHealth
Hook
I need to find an esthetician
@estheticsbykyy
4.4K followers · usually 729 views a post
Views
21.2K
Likes
1.3K
Comments
7
Shares
144
Why it worked
The creator uses a relatable problem (needing an esthetician) and then pivots to a self-promotional call to action, making it a soft sell that is likely to resonate with her audience.
Summary
The creator, Kylah, expresses a need to find an esthetician. She then playfully suggests booking with herself, implying she is the esthetician.
Structure
- 1Expresses need for an esthetician
- 2Suggests booking with herself
- 3Implies she is the esthetician
On-screen text
I need to find an esthetician
Transcript
Can I interest you in something called… booking with me? 🤭
Original caption
Can I interest you in something called… booking with me? 🤭
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