Did you know that Dr. Squatch has live exclusive mystery boxes on TikTok now?

@drsquatch

1.7M followers · usually 77.3K views a post

Views

352.4K

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1.1K

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SoundTikTok sound · Honey

Promoted product

Dr. Squatch mystery boxes

Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...

Why it worked

The video leverages the popularity of mystery boxes and the low entry price point ($1) to create urgency and encourage immediate participation in a live event on a popular platform.

Summary

The creator announces that Dr. Squatch is offering exclusive mystery boxes on TikTok Live, with items starting at just $1. They encourage viewers to join the live stream to participate.

Structure

1Announces Dr. Squatch mystery boxes on TikTok Live
2Highlights daily availability and low starting price
3Encourages viewers to join the live stream

Product placement

Dr. Squatch (soap and personal care brand) ACTS - the creator is promoting mystery boxes from this brand, implying they contain products from Dr. Squatch. Removing it would change what happens in the video. TikTok (social media platform) APPEARS - the video is being posted on TikTok and mentions that the auctions are available on TikTok Live. Removing it would not change what happens in the video.

Original caption

Don't miss out on our mystery box auctions, available ONLY on TikTok live! Starts at $1 👀

More from @drsquatch

Call to action

Go, join the live!

On-screen text

Don't miss out on our mystery box auctions, available ONLY on TikTok live! Starts at $1 👀

Transcript

Did you know that Dr. Squatch has live exclusive mystery boxes on TikTok now? Every single day, every single time we go live, you get everything in here starting at just $1. Go, join the live!