let's go buy a new phone

@timeasmiles

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SoundTikTok sound · strawberry chocolate

Promoted product

Samsung Galaxy S26 Ultra

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18 videos15 creators

Why it worked

The video leverages the 'tech switch' trend and personal aesthetic appeal, making the product feel like a lifestyle upgrade rather than a corporate advertisement.

Summary

The creator documents her decision to switch from an iPhone to a Samsung Galaxy S26 Ultra for her personal phone. She unboxes the device and expresses excitement about customizing it.

Structure

1Creator announces switch to Samsung
2Explains plan to use both iPhone and Samsung
3Unboxes the Galaxy S26 Ultra
4Shares excitement about the phone's color and customization

Original caption

I cannot wait to show you how I customized her!!! 🌱🧚‍♀️🫧⭐️ #iphonetosamsung #samsungs26ultra #whimsy #samsunggirl

More from @timeasmiles

Product placement

Samsung (a) ACTS: the creator is switching to a Samsung phone, unboxing it, and showing its interface/design. Removing it would change the entire video. Best Buy (b) APPEARS: the store logo is shown as the location of purchase. Removing it would not change the video's core content. iPhone (a) ACTS: the creator mentions keeping her iPhone as a work phone, contrasting it with the new Samsung. Removing it would change the comparison context.

On-screen text

let's go buy a new phone

Transcript

I heard all the Whimsy girlies were switching to Samsung, so I think I might be doing that too. I had a Samsung a while ago and I think we might be going back to our roots. I know that there's so many ways to customize a Samsung and don't worry, I'm keeping my iPhone, it's going to be officially my work phone and then my Samsung will be my personal phone. The way the content quality stays the same, but I can't wait to make her so cutie. Here she is, I got the Galaxy S26 Ultra. It's on sale right now, so that's, I've been eyeing it for, I've been eyeing Samsungs actually for about a year now and I have been eyeing this bad boy more recently-ish. I really wanted the Flip, but I think that this makes more sense for the money for me. And again, she was on sale, so like how can I not? And I got her in this really pretty pastel blue, which my iPhone 13 used to be in and I miss that color so much. Let's go home and open her up. So excited.