let's make a jumbo crunchy butter!!

@the.productvault

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SoundTikTok sound · original sound - the.productvault

Promoted product

crunchy butter

Butter

2 videos2 creators

Why it worked

The video taps into the popular "crunchy" and "squishy" toy trends, offering a visually satisfying ASMR-like experience with a clear, albeit delayed, payoff. The use of a familiar "butter" shape adds an element of novelty and curiosity.

Summary

The creator demonstrates how to make a "jumbo crunchy butter" by filling a large butter-shaped squishy toy with clay and blue beads. They then seal it with glue and plastic wrap, promising to show the results in 24 hours.

Structure

1Prepare the butter shell
2Add filling and "crunchy" elements
3Seal the butter
4Add glue and plastic wrap
5

Original caption

Making a jumbo crunchy butter!! #needoh #squishy #fidgettoys #asmr

More from @the.productvault

Product placement

Butter: appears as a large, yellow, 14oz package. Removing it would change the video. Salted Butter: appears as text on the butter package. Removing it would change the video. Crayola Model Magic: acts as the material used to create the "crunchy butter" filling. Removing it would change the video. Lego pieces: appear as small, blue, cube-shaped objects added to the filling. Removing them would change the video. Glue: acts as an adhesive to seal the "crunchy butter". Removing it would change the video.

Call to action

come back in 24 hours for the results!!

On-screen text

let's make a jumbo crunchy butter!! this one has so much air time to open her up!! getting rid of the old filling... this looks so funny to me it's like sticky shaving cream we are using clay so it's moldable it's harder than I thought... adding in some of the old filling to make it softer time for the lego pieces!! that crunch finally time to fill the butter!! way harder than it looks yayyy glue time just a little messy putting on EXTRA glue plastic wrap I'm actually SO excited for this come back in 24 hours for the results!!