Why it worked
The video likely worked due to the speculative nature of the 'iPhone 18', tapping into consumer curiosity about future Apple products. The clean, unboxing format is also a popular and engaging style on TikTok.
Summary
The video shows a pink iPhone 18 being unboxed and displayed. The phone is shown from multiple angles, including the front, back, and sides, with the screen displaying a pink wallpaper. The box and charging cable are also visible.
Structure
- 1Holding the iPhone 18 box
- 2Unboxing the iPhone 18
- 3Showing the back of the iPhone 18
- 4Showing the front of the iPhone 18
- 5Displaying the iPhone 18's screen
- 6Showing the side of the iPhone 18
Product placement
iPhone 18: ACTS - it is unboxed and shown, implying it is a functional product. Removing it would change the video. Apple: APPEARS - it is the brand of the iPhone, a logo on the box and phone. Removing it would not change what happens in the video.