my boys are just outside playing

@sarah.kinnaird

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Promoted product

Coles Simply

Why it worked

The video appeals to parents by showcasing a relatable and easy way to prepare a fun and appealing snack platter for children, using readily available and affordable products. The creator's enthusiastic presentation and the visually appealing arrangement of food on the novelty plate likely contributed to its engagement.

Summary

The creator prepares a snack platter for her children using various products from the Coles Simply range. She highlights the variety and quality of the items, including chips, dip, sausages, muffin bars, cheese, and jam sandwiches, suggesting it's an easy and delicious way to feed her family.

Structure

1Introduction and anticipation of children wanting lunch
2Presentation of the fish-shaped snack plate
3Gathering and showcasing various Coles Simply products (chips, dip, cheese, sausages, muffin bars, jam)
4Preparing the snack platter with the collected items

Original caption

Today’s lunch is filled with some of our family’s favourite Coles Simply products. From the crinkle cut chips and French onion dip to cheese and sausages, a slice of bread with raspberry jam, and something sweet to finish, it’s proof that simple can still be seriously delicious. I love finding everyday favourites that taste great, are great quality, and help make the weekly grocery shop go a little further without compromising on the foods we love. What’s the first thing you’re grabbing from this plate? #Ad @Coles #ColesSimply

More from @sarah.kinnaird

Product placement

Coles Simply BBQ Sausages: ACTS - The sausages are shown and prepared as part of a snack platter. Removing them would change the content of the platter. Coles Simply Choc Chip Muffin Bars: ACTS - The muffin bars are shown and prepared as part of a snack platter. Removing them would change the content of the platter. Coles Simply Crinkle Cut Chips: ACTS - The chips are shown and prepared as part of a snack platter. Removing them would change the content of the platter. Coles Simply French Onion Dip: ACTS - The dip is shown and prepared as part of a snack platter. Removing it would change the content of the platter. Coles Simply Strawberry Jam: ACTS - The jam is shown and used to make jam sandwiches. Removing it would change the content of the platter. Coles Simply Cheese: ACTS - The cheese is shown and prepared as part of a snack platter. Removing it would change the content of the platter.

On-screen text

my boys are just outside playing and i know any second they're gonna come running in wanting some lunch and there's something about a picky snack plate that just hits differently for me picky snack plate is everything fun but balanced obviously some chippies do some dip and some cheese the kids have been absolutely loving these lately little choccy chip muffin bars obviously some fruit cut up some carrots as well for the dip got some sausages last night these are leftovers they'll be yummy as well and maybe like a little jam sandwich but like i'll cut it into love hearts so it's like super cute i use this strawberry jam lately i've been grabbing all of these from the Coles Simply range they're genuinely delicious and they're everyday favourites that we already ate it's such an easy way to save on the weekly shop without feeling like you're compromising on taste honestly i think i'd be quite happy to have this for lunch some days

Transcript

my boys are just outside playing and i know any second they're gonna come running in wanting some lunch and there's something about a picky snack plate that just hits differently for me picky snack plate is everything fun but balanced obviously some chippies do some dip and some cheese the kids have been absolutely loving these lately little choccy chip muffin bars obviously some fruit cut up some carrots as well for the dip got some sausages last night these are leftovers they'll be yummy as well and maybe like a little jam sandwich but like i'll cut it into love hearts so it's like super cute i use this strawberry jam lately i've been grabbing all of these from the Coles Simply range they're genuinely delicious and they're everyday favourites that we already ate it's such an easy way to save on the weekly shop without feeling like you're compromising on taste honestly i think i'd be quite happy to have this for lunch some days