If you've got toddlers, you know the 4 p.m. snack attack is coming.

@leteeshamcswain1

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SoundTikTok sound · original sound - leteeshamcswain1

Promoted product

Everyday Rewards

Download Everyday Rewards by Woolworths Group Limited on the App Store. See screenshots, ratings and reviews, user tips and more apps like Everyday Rewards.

2 videos2 creators

Why it worked

The video solves a relatable parenting pain point (the '4 p.m. snack attack') while offering a tangible, high-value incentive (free containers) that rewards the viewer for their existing shopping habits.

Summary

A mother demonstrates her routine of prepping toddler snacks in bento boxes to manage the afternoon rush. She explains that viewers can earn these containers for free by shopping at Woolworths and using their Everyday Rewards card.

Structure

1Identify the 4 p.m. toddler snack struggle
2Demonstrate the bento box snack prep routine
3Explain the promotional offer for free containers
4

Original caption

After daycare snack prep is one of those little things that makes the afternoon feel SO much more organised 🙌🍎🍌🫐🥝 And if I can make it satisfying and have everything ready to grab, even better! You can get free food containers with Container Credits when you shop and scan your @everydayrewards_au card at @Woolworths_au Spend $20 = 1 Container Credit.* What’s one thing you do that makes afternoons a little easier? 👇

More from @leteeshamcswain1

Product placement

Fissle (bento boxes): ACTS; the creator demonstrates using them to pack snacks and explains their utility. Woolworths (supermarket): ACTS; the creator shops there to earn credits. Everyday Rewards (loyalty program): ACTS; the creator explains the credit-earning mechanism and scans the card. Removing these would change the video's core message about earning the containers.

Call to action

Shop at Woolies and scan your Everyday Rewards Card to earn container credits.

On-screen text

PACK MY TODDLERS AFTER DAYCARE SNACKS WITH ME 1 credit for every $20 spent AFTER DAYCARE SNACK TIME SORTED ✅

Transcript

If you've got toddlers, you know the 4 p.m. snack attack is coming. And I've learned that if I don't have snacks ready before my kids get home from daycare, I'm basically running a 4 p.m. cafe with two very demanding customers. So I've started getting these little bento boxes ready with all their favourites before they get home. I love that everything has its own little spot, so I can prep it all at once instead of having two toddlers pulling everything out of the pantry while I try to make them a snack. And the best part about this? You can actually get these snack containers for free! All you have to do is shop at Woolies and scan your Everyday Rewards Card to earn container credits. I feel so organised for when the kids get home. I can just pull these out and we're ready to go. And honestly, there's just something about that satisfying feeling of having it all done. After daycare snack time, sorted.