Turn a few cans of pantry staples into this.

@taste.com.au

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Promoted product

Coles Simply

4 videos2 creators

Why it worked

The video succeeds by pairing a high-utility, low-effort recipe with clear, visually satisfying steps, making the branded ingredients feel like essential, accessible solutions for a quick dinner.

Summary

A creator demonstrates a quick recipe for tuna, bean, and cottage cheese patties using specific Coles Simply branded canned goods. The video serves as a recipe tutorial that highlights the convenience of these pantry staples.

Structure

1Introduction of the finished dish
2Displaying the Coles Simply branded ingredients
3Mixing the ingredients in a bowl
4Shaping and breading the patties
5

Original caption

Pantry staples make these crispy tuna patties super simple! Get the recipe at the link in bio or Google ‘Taste easy tuna, bean and cottage cheese patties’. Brought to you by @Coles #TasteSavvyKitchen #easydinner #quickmeals #proteinmeals

More from @taste.com.au

Product placement

Coles Simply Four Bean Mix (ACTS: ingredient in recipe), Coles Simply Corn Kernels (ACTS: ingredient in recipe). These are the specific products being demonstrated as the core components of the recipe. Removing them would change the video as the recipe relies on these specific branded pantry staples.

Call to action

Get the recipe at the link in bio or Google ‘Taste easy tuna, bean and cottage cheese patties’.

On-screen text

Turn a few cans of pantry staples into this. Our quick and easy tuna, bean and cottage cheese patties. They're made with Coles Simply Four Bean Mix, which are mashed and then combined with Coles Simply Corn Kernels tuna and cottage cheese. Add in green shallot and egg, lemon rind and some panko breadcrumbs. Don't forget to season well. Shape some tuna mixture into a patty and then coat in some panko breadcrumbs. If you have time, pop them in the freezer before cooking. This makes them so much easier to handle. Then cook them in some vegetable oil until golden. Check 'em out. Serve with a squeeze of fresh lemon, salad and mayo. These are really good. For the recipe, google 'Taste Easy tuna bean and cottage cheese patties'.

Transcript

Turn a few cans of pantry staples into this. Our quick and easy tuna, bean and cottage cheese patties. They're made with Coles Simply Four Bean Mix, which are mashed and then combined with Coles Simply Corn Kernels, tuna and cottage cheese. Add in green shallot and egg, lemon rind and some panko breadcrumbs. Don't forget to season well. Shape some tuna mixture into a patty and then coat in some panko breadcrumbs. If you have time, pop them in the freezer before cooking. This makes them so much easier to handle. Then cook them in some vegetable oil until golden. Check 'em out. Serve with a squeeze of fresh lemon, salad and mayo. These are really good. For the recipe, google 'Taste Easy tuna bean and cottage cheese patties'.