This is my cheesy 5-ingredient Mexican rice bake

@taste.com.au

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SoundTikTok sound · original sound - taste.com.au

Promoted product

Coles Simply

4 videos2 creators

Why it worked

The video provides high-utility, time-saving content that solves a common pain point (quick weeknight dinners) while seamlessly integrating branded ingredients as the solution.

Summary

A creator demonstrates a quick, 5-ingredient vegetarian Mexican rice bake recipe using specific Coles Simply branded products. The video highlights the ease of preparation and encourages viewers to search for the full recipe online.

Structure

1Introduction of the 5-ingredient recipe
2Cooking the vegetables and adding sauce
3Adding beans and rice
4Adding cheese and grilling
5Final taste test and CTA

Original caption

You only need 20 minutes to get this weeknight wonder on the table. Get the recipe at the link in our bio or Google ‘Taste 5-ingredient cheesy Mexican vegetarian rice bake’. Brought to you by @Coles #TasteSavvyKitchen #quickdinner #easydinner #weeknightdinner #vegetarianrecipes

More from @taste.com.au

Product placement

Coles Simply Tomato, Onion & Garlic Pasta Sauce (ACTS: shown being poured into the pan as a key ingredient); Coles Simply Four Bean Mix (ACTS: shown being added to the pan for protein); Coles Simply Cheddar Cheese (ACTS: shown being grated and added to the dish); Coles (APPEARS: brand name on all products, channel name, and mentioned in caption). Removing these products would change the video as they are the specific ingredients used for the recipe.

Call to action

google ‘taste 5-ingredient cheesy Mexican vegetarian rice bake’

On-screen text

This is my cheesy 5-ingredient Mexican rice bake It's ready in 20 minutes. Just fry off some frozen veg Then add Coles Simply Tomato, Onion & Garlic Pasta Sauce next are the tins of Coles Simply Four Bean Mix for a protein hit. You could also stir through some cooked chicken, bacon or tuna if you like. Microwave rice is the ultimate cheat ingredient, and plenty of freshly grated Coles Simply Cheddar Cheese creates that bubbling golden crust. Just grill for 3 to 4 minutes and that's dinner done. For the recipe, google ‘taste 5-ingredient cheesy Mexican vegetarian rice bake’.

Transcript

This is my cheesy 5-ingredient Mexican rice bake and it's vegetarian. It's ready in 20 minutes. Just fry off some frozen veg then add Coles Simply Tomato, Onion & Garlic Pasta Sauce. Next are the tins of Coles Simply Four Bean Mix for a protein hit. You could also stir through some cooked chicken, bacon or tuna if you like. Microwave rice is the ultimate cheat ingredient, and plenty of freshly grated Coles Simply Cheddar Cheese creates that bubbling golden crust. Just grill for 3 to 4 minutes and that's dinner done. For the recipe, google ‘taste 5-ingredient cheesy Mexican vegetarian rice bake’. Tomatoey. Cheesy. Incredibly simple. So tasty.