Promoted product
Starbucks custom drink
Why it worked
The video likely resonated due to the creator's "day 100" challenge, the visually appealing and indulgent nature of the custom drink, and the relatable context of working at Starbucks. The detailed, step-by-step process of creating a unique beverage appeals to viewers interested in food and drink customization.
Summary
The video shows a Starbucks barista creating a highly customized and calorie-dense drink. The process involves adding multiple pumps of flavored syrups, espresso shots, almond milk, and various toppings like caramel, graham cracker crumbs, and cookie crumbles.
Structure
- 1Introduction to making interesting drinks
- 2Adding syrups and espresso
- 3Mixing and adding cold foam
- 4Adding toppings
- 5Final reveal of the drink and its calorie/sugar content
Product placement
Starbucks (appears as a logo on the cup and in the background, it is a coffee shop chain and sells coffee and other beverages; removing it would not change what happens in the video, it merely appears)
Starbucks Pistachio Sauce (appears on a bottle in the background, it is a flavoring sauce for coffee drinks; removing it would not change what happens in the video, it merely appears)
Starbucks Flavored Syrup (appears on bottles in the background, these are flavoring syrups for coffee drinks; removing them would not change what happens in the video, they merely appear)