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20.7Talking HeadWarning hook
Hook
CHIPOTLE COUNT YOUR DAYS
@financebynick
8.3K followers · usually 5.9K views a post
Views
109.8K
Likes
1.6K
Comments
632
Shares
50
Why it worked
The video taps into a relatable, high-emotion consumer grievance regarding inflation and fast-food pricing, which encourages high engagement through comments and shares.
Summary
The creator expresses frustration over the high price of a Chipotle bowl that does not include any sides or drinks. He questions the recent price increases while walking through a building.
Structure
- 1Creator calls out Chipotle for high prices
- 2Details the $17 cost for just a bowl
- 3Expresses disbelief at the price increase
On-screen text
CHIPOTLE COUNT YOUR DAYS
Transcript
CHIPOTLE COUNT YOUR DAYS. Why am I paying $17 for a Chipotle bowl with no chips, no drink? If you hear a drink, it's a water cup. No chips, no drink, $17. That is insanity. I know the prices just increased, but why did they increase, bro? Like, this is crazy.
Original caption
Still love you though @Chipotle #chipotle #FastFoodReview #moneytok
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