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@brutamerica — 28x breakout | Overshot

Locked — create a free account to open.Open on TikTokPro

27.8×Silent UGCOther hookOther

Hook

Ecuador National Police

@brutamerica

5.9M followers · usually 168.3K views a post

Views

4.7M

Likes

238.4K

Comments

3.0K

Shares

44.0K

Why it worked

The unusual and attention-grabbing detail of a famous athlete's face appearing on drug packaging likely drove curiosity and shares, making it a viral news item.

Summary

Authorities in Ecuador seized over 1,000 pounds of cocaine packaged with images of soccer star Erling Haaland. The shipment was valued at $11 million USD, and authorities have not explained Haaland's appearance on the packaging.

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Transcript, structure and on-screen text

4 beats and 21 lines of on-screen text — the parts you need to write your own version.

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Original caption

Authorities in Ecuador seized more than 1,000 pounds of narcotics with Norwegian soccer star Erling Haaland's face on the packaging. #ErlingHaaland #Ecuador #Trafficking #Police

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