METRO NEWS Ecuador police seize 370kg of coc*ine with Erling Haaland's image on the packaging.

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The unexpected use of a famous celebrity's image on drug packaging created a shocking and attention-grabbing news story that likely drove high engagement.

Summary

Ecuadorian police seized 370kg of cocaine near the Colombian border. The packages were stamped with images of footballer Erling Haaland and hidden in a double-bottomed compartment of a truck, with an estimated value of £600,000.

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Erling Haaland's face has turned up in one of the last places you'd expect. Ecuadorian police seized a huge cocaine shipment near the Colombian border, with many of the packages featuring images of the Manchester City and Norway striker. Officers discovered 370 packages hidden inside a false compartment of a truck, with the shipment weighing around 469kg (1,034lbs). Police haven't said why Haaland's image was used, but drug traffickers are known to use recognizable celebrities and athletes to identify shipments and indicate which criminal network or buyer they are linked to, but the celebrities have nothing to do with it! Haaland isn't the first football star to appear on seized drug packages either, Lionel Messi's image has also been used. #ErlingHaaland #Haaland #ManchesterCity #FootballNews