finally

@bysofiay

118.1K followers · usually 49.5K views a post

Views

316.0K

Likes

16.4K

Comments

22

Shares

71

SoundTikTok sound · original sound - music_curator

Promoted product

Printifyprintify.com

Put designs on 1300+ products with Printify. Sell on Etsy, TikTok, Amazon & more. On-demand orders mean no upfront cost. Start selling globally today!

48 videos23 creators

Why it worked

The video combines the satisfying process of ceramic creation with a practical solution for artists, Printify. The creator's personal touch and relatable anxieties about the glazing process make the content engaging, while the clear demonstration of Printify's utility appeals to a broader audience interested in custom products.

Summary

The creator shows the process of glazing a handmade ceramic mug with a hydrangea design. They explain the challenges of firing ceramics and introduce Printify as a print-on-demand service for artists to turn their designs into products without the unpredictability of firing.

Structure

1Introducing the hydrangea mug and the need for a redo
2Explaining the challenges of firing ceramic pieces
3

Original caption

glaze firing is happening as we speak 🤞🏼 #ad #ceramics #pottery #printify

More from @bysofiay

Product placement

Skutt Automatic Kiln: it is used to fire ceramic pieces. It appears on screen and its controls are operated. Removing it would change what happens in the video. Printify: it is a print-on-demand platform that allows users to upload designs and have them printed on products like mugs and t-shirts. It is shown on screen and its interface is operated. Removing it would change what happens in the video.

On-screen text

finally hydrangea mug asking redo two go i'm truth really one can shock it's my officially firing I blue translucent outside of get glazing much piece unpredictability into the be artists rely always perfectly designs printify platform printing you artwork products keeping genuinely making always process absolutely this back update

Transcript

It's finally time to glaze my hydrangea mug. I've been getting DMs every single day asking for an update on this mug, which is actually a redo of a version I made two years ago that didn't go according to plan. And I'm sorry for the delay, but the truth is that you can't really fire a kiln with one single mug. Well, you can, but it can cause thermal shock and cracking, and it's just not very efficient. So I've been working as fast as I can to finish the rest of my pieces and we've officially made it through the first firing. For the glaze, I decided to keep it simple. Blue on the inside and a translucent glaze on the outside so you could still see all of the detail. I always get so nervous glazing because no matter how much time you put into a piece, there's always a bit of unpredictability into the kiln. But that's one of the reasons why Printify can be such a great option for artists who don't want to rely always perfectly on handmade pieces. You can upload your designs to products, connect Printify to your e-commerce platform and they handle the printing and shipping for you. So you can turn your artwork into products while keeping ceramics genuinely making. For me, it's always been about the process. But I am absolutely dying to see how this mug turned out. So I'll be back as soon as it's done with an update.