Hi, I'm Rachel Griffiths,

@binge

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SoundTikTok sound · original sound - binge

View velocity

+36.1K views over 10.4d · ~3.5K/day · 10 observations

Promoted product

Wentworth: Halfway Home

2 videos

Why it worked

Leveraging a known actor to announce a new spin-off of a popular series creates immediate interest and anticipation, driving viewers to the streaming platform.

Summary

Rachel Griffiths announces her casting in the new Wentworth spin-off, "Halfway Home," where she plays a character named Moira. She expresses excitement for the show's release later this year on BINGE.

Structure

1Introduction by Rachel Griffiths
2Announcement of her role in Wentworth: Halfway Home
3Mention of her character, Moira
4Tease about future reveals and release on BINGE

Product placement

Wentworth: Halfway Home (TV Show): Acts - it is a new TV show spin-off that Rachel Griffiths is excited to be part of. Removing it would change what happens in the video. BINGE (Streaming Service): Acts - it is the platform where the TV show will be available. Removing it would change what happens in the video.

Original caption

Rachel Griffiths is joining the cast of Wentworth: Halfway Home. Coming soon to BINGE. #WentworthHalfwayHome

More from @binge

Call to action

Coming soon to BINGE.

On-screen text

Hi, I'm Rachel Griffiths, and I am super excited to be part of the new Wentworth spin-off Halfway Home. I'm playing Moira, and um, yeah I'm one of the residents here. Can't tell you much more 'cause um, yeah Boomer might come after me, but all will be revealed later this year when Wentworth hits your screens on BINGE.

Transcript

Hi, I'm Rachel Griffiths, and I am super excited to be part of the new Wentworth spin-off Halfway Home. I'm playing Moira, and um, yeah I'm one of the residents here. Can't tell you much more 'cause um, yeah Boomer might come after me, but all will be revealed later this year when Wentworth hits your screens on BINGE.