A blurred base with gripping power?? Yes please!

The video uses a common TikTok beauty trend format, focusing on a product's claimed benefits (blurred base, gripping power) with quick, satisfying application visuals. The use of relevant hashtags and the creator's own brand account likely contributed to its reach.

The video shows a person applying SHEGLAM Good Grip Primer to their face using a brush and then a puff. The primer is described as creating a blurred base with gripping power.

SHEGLAM Good Grip Primer ACTS - it is applied to the face to create a blurred base with gripping power. Removing it would change what happens in the video. SHEGLAM ACTS - it is the brand of the primer being applied. Removing it would change what happens in the video.