my current makeup hyperfixation 💗

The video likely performed well due to its aesthetic appeal, focusing on a popular makeup product and a satisfying application process. The use of a trending sound and clear demonstration of the product's effect would also contribute to its reach.

The creator showcases a pink blushlighter product from SHEGLAM, applying it to their cheeks with a brush to achieve a glowing makeup look. The video highlights the product's shimmer and how it enhances the creator's makeup.