you guys think

@vitaminwater

77.9K followers · usually 4.0K views a post

Views

7.5M

Likes

202.5K

Comments

1.8K

Shares

2.1K

SoundTikTok sound · Push To Start

Promoted product

Vitaminwatercoca-cola.com

Discover vitaminwater® drinks with bold flavors, essential vitamins, and electrolytes. Learn about its ingredients and benefits to support your everyday routine.

8 videos

Why it worked

The video taps into a relatable pre-trip packing dilemma, using a visually appealing and abundant display of a popular beverage to engage viewers. The question posed directly invites audience participation and opinion, encouraging comments and interaction.

Summary

The video shows a person opening a refrigerator packed with various flavors of Vitaminwater, questioning if the quantity is sufficient for a two-person beach weekend. The content highlights the abundance of drinks available for the trip.

Structure

1Opening the refrigerator door
2Revealing shelves stocked with Vitaminwater bottles
3Showing different flavors and quantities

Original caption

i thought it was enough but now i’m not sure #vitaminwater #beach #weekend

More from @vitaminwater

Product placement

Vitaminwater ACTS - it is consumed, providing hydration and refreshment. Removing it would change the video's focus on packing drinks. It appears as the primary content of the refrigerator.