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@vitaminwater — 679x breakout selling Vitaminwater | Overshot

679×Silent UGCOther hookLifestyle

Hook

i'm bored,

@vitaminwater

77.9K followers · usually 4.0K views a post

Views

2.6M

Likes

22.4K

Comments

347

Shares

699

SoundTikTok sound · Ariel style A song inspired by the tropical sea(1437199)

Promoted product

Vitaminwatercoca-cola.com

Discover vitaminwater® drinks with bold flavors, essential vitamins, and electrolytes. Learn about its ingredients and benefits to support your everyday routine.

Why it worked

The video uses a common beverage in an unexpected and playful setting, combined with a humorous and relatable caption, to create engaging and shareable content.

Summary

A collection of Vitaminwater bottles are placed in a tray in a swimming pool. The text overlay humorously suggests playing mermaids.

Structure

1Bottles placed in pool
2Text overlay appears
3Bottles are interacted with
4Video ends

Product placement

Vitaminwater: acts - it is a beverage that is consumed. Removing it would change what happens in the video.

Original caption

keeping my options open #vitaminwater #pool #mermaids

More from @vitaminwater

More breakout videos from this creator.

On-screen text

i'm bored, let's play mermaids

vitamins ✅ caffeine ✅ electrolytes ✅ what else could you need? #vitaminwater #me

8.6Mviews·@vitaminwater

i thought it was enough but now i’m not sure #vitaminwater #beach #weekend

7.5Mviews·@vitaminwater

it used to be just two things, now i multi-task

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say this 5 times fast: pickled a pineapple packed with a punch of pep #vitaminwa

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it’s a family recipe #vitaminwater #boba #tea

3.6Mviews·@vitaminwater

staying hydrated is a lifestyle @Andrew Lafferty #vitaminwater #ad

2.5Mviews·@vitaminwater

crazy what you can find out by reading the label #vitaminwater #hydrate #focus

1.8Mviews·@vitaminwater

nobody’s gonna know… they’re gonna know. how would they know? #vitaminwater #sne

518.5Kviews·@vitaminwater