3 things i'm good at:

@vitaminwater

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7.3M

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31.1K

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SoundTikTok sound · original sound - vitaminwater

Promoted product

Vitaminwatercoca-cola.com

Discover vitaminwater® drinks with bold flavors, essential vitamins, and electrolytes. Learn about its ingredients and benefits to support your everyday routine.

8 videos

Why it worked

The video uses a relatable and humorous premise of common life struggles (getting locked out) combined with a simple, everyday action (staying hydrated) to create a memorable and shareable piece of content. The product is integrated naturally as part of the solution to one of the presented 'skills'.

Summary

The creator humorously lists three things they are good at: staying hydrated, getting locked out of their apartment, and combining those two skills by hydrating while locked out. Vitaminwater is featured as the hydration choice.

Structure

1Introduction of the topic: 3 things I'm good at
2Skill 1: Staying hydrated
3Skill 2: Getting locked out of apartment

Original caption

it used to be just two things, now i multi-task

More from @vitaminwater

Product placement

Vitaminwater (acts): The video shows a bottle of Vitaminwater and mentions it as part of the creator's skills. Removing it would change the context of the skills being presented. The Coca-Cola Company (appears): The creator's bio link leads to the Coca-Cola US website for Vitaminwater. Removing it would not change what happens in the video.