when ur fav drink isn't on

@vitaminwater

77.9K followers · usually 4.0K views a post

Views

518.5K

Likes

3.8K

Comments

325

Shares

277

SoundTikTok sound · Mission Possible

Promoted product

Vitaminwatercoca-cola.com

Discover vitaminwater® drinks with bold flavors, essential vitamins, and electrolytes. Learn about its ingredients and benefits to support your everyday routine.

8 videos

Why it worked

The video uses a relatable scenario of not finding a favorite drink on a menu and humorously showing a "sneaky" solution, which likely resonated with viewers and drove engagement.

Summary

The video shows someone discreetly taking a bottle of Vitaminwater from their bag and drinking it, implying they are bringing their own preferred drink because it's not available on the menu. The creator's bio link leads to the Vitaminwater brand page on Coca-Cola's website.

Structure

1Opening bag to retrieve drink
2Showing Vitaminwater bottle
3Opening and drinking Vitaminwater
4

Original caption

nobody’s gonna know… they’re gonna know. how would they know? #vitaminwater #sneaky #drink

More from @vitaminwater

Product placement

Vitaminwater (acts): a bottled beverage that is consumed. Removing it would change what happens in the video. Coca-Cola (appears): the parent company of Vitaminwater, seen as a URL in the creator's bio. Removing it would not change what happens in the video.