This concealer is my skincare & coverage all in one

@kalysse.a

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Promoted product

ILIA Skin Blur Serum Concealeriliabeauty.com

Shop clean makeup from ILIA Beauty—featuring mascara, foundation, and more. Try ILIA’s clean beauty to make your skin look and feel alive.

Why it worked

The video uses a relatable 'first impression' format that focuses on the immediate, visible results of the product, making the promotional content feel like a genuine beauty recommendation.

Summary

The creator demonstrates and reviews the new ILIA Skin Blur Serum Concealer, highlighting its skincare-infused formula and natural finish. She applies the product to her under-eye area, noting its smoothing and brightening effects before recommending it to viewers.

Structure

1Hook stating the product's dual benefit
2Initial application and first impressions
3Introduction of the specific product name
4

Original caption

trying out the NEW @ILIA Beauty skin blur serum concealer — coverage 🫱🏽‍🫲🏾 skincare! available at @sephora #iliapartner #iliabeauty #serumconcealer #concealerreview

More from @kalysse.a

Product placement

The ILIA Skin Blur Serum Concealer is the central focus, shown in multiple shades and applied directly to the face.

Call to action

find your perfect shade at ilia.com or at Sephora

On-screen text

This concealer is my skincare & coverage all in one

Transcript

This concealer is my skincare & coverage all in one. Okay, seriously, I don't think I've experienced a concealer that just melts right into the skin like this one. So Ilia just launched their new Skin Blur Serum Concealer and today we're going to give them a try for the first time. I love skincare infused formulas, so I'm excited to try these. Smoothing, brightening, and blurring concealer. All this texture is actually really, really nice. This side is definitely a bit darker. Immediately brightened up my face, smoothed, diffused, and as you can see, not cakey at all. I love that I still look like me, but a bit more plump, a bit more refreshed. Okay Ilia, definitely ticking the boxes. Definitely recommend giving these a try and you can find your perfect shade at ilia.com or at Sephora.