If your skin barrier needs a little extra love, start with your cleanser 🫧

@haleycottone

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SoundTikTok sound · original sound - haleycottone

Promoted product

Epionce Lytic Gel Cleanser

Why it worked

The video uses a relatable problem-solution framework, addressing common skin concerns before positioning the product as a gentle, effective remedy.

Summary

The creator demonstrates her skincare routine, specifically highlighting the Epionce Lytic Gel Cleanser as a solution for a compromised skin barrier. She explains how the product cleanses her skin without causing dryness or irritation.

Structure

1Identify skin barrier issues
2Introduce Epionce Lytic Gel Cleanser
3Demonstrate application and cleansing
4Describe skin benefits and results

Product placement

Epionce Lytic Gel Cleanser: (a) ACTS — the creator demonstrates its use, applies it to her face, and explains its benefits for her skin barrier. Removing it would change the video as it is the central subject of the demonstration.

Original caption

The @epionce Lytic Gel Cleanser has become a staple in my routine for keeping my skin feeling fresh, smooth and balanced while supporting my skin barrier.🧖🏼‍♀️ AD #Epionce #EpionceSkincare #SkincareRoutine

More from @haleycottone

On-screen text

If your skin barrier needs a little extra love, start with your cleanser 🫧

Transcript

If your skin has been feeling a little dry, irritated or just off lately, I would start by looking at your cleanser. I've really been focusing on taking better care of my skin barrier and the Epionce Lytic Gel Cleanser has become such a staple in my routine. I love that it gives my skin that fresh, clean feeling without leaving it feeling tight or stripped. My skin feels so much smoother and more balanced after using it and honestly, I've been reaching for it every day.