@itsandrewbond — 11x breakout

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People on Twitter

@itsandrewbond

393.2K followers · usually 117.4K views a post

Views

1.2M

Likes

97.2K

Comments

989

1.3K

Promoted product

iPhone

Why it worked

The video taps into a common consumer frustration with Apple's product packaging changes, leveraging nostalgia for past inclusions and a desire for better value, which resonates widely on social media.

Summary

The video contrasts the contents of older iPhone boxes, which included chargers, earbuds, and stickers, with newer iPhones that only come with a USB-C cable. The creator expresses dissatisfaction with Apple's current practice of omitting these accessories and suggests a social media petition to bring them back.

Structure

1Introduction of the topic: Twitter reaction to an old iPhone box.
2Comparison of past vs. present iPhone box contents.
3Criticism of current Apple practices (missing charger, earbuds, stickers).
4Suggestion for a social media petition to bring back accessories.

Product placement

Apple (brand): ACTS - The video discusses the contents of an iPhone box and compares past and present inclusions. Removing the name would change what happens in the video. iPhone 5 SE (product): ACTS - The video shows a pink iPhone 5 SE and discusses its original box contents. Removing the name would change what happens in the video. iPhone (product): ACTS - The video discusses the contents of an iPhone box and compares past and present inclusions. Removing the name would change what happens in the video. USB-C Charge Cable (product): ACTS - The video shows a USB-C charge cable as part of a current iPhone box. Removing the name would change what happens in the video. Apple stickers (product): ACTS - The video mentions Apple stickers that used to be included in iPhone boxes. Removing the name would change what happens in the video.