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This might be the greatest belt we've designed 🐍
@hardjewelry
1.0M followers · usually 4.5K views a post
Views
503.5K
Likes
13.0K
Comments
107
Shares
292
Why it worked
The video taps into the creator's existing brand and audience by showcasing a unique, visually interesting, and somewhat edgy product design. The unexpected breakage adds a touch of relatable imperfection, while the reveal of a replacement maintains excitement.
Summary
The creator showcases a unique belt design where the buckle is shaped like a snake eating its own tail. While demonstrating the concept, a part of the prototype breaks, but the creator reveals they have a replacement.
Structure
- 1Introducing a unique belt design concept
- 2Demonstrating the snake-eating-its-tail mechanism
- 3The prototype breaks during demonstration
- 4Revealing a replacement part
Product placement
Hard Jewelry: ACTS - the brand name of the belt being designed and shown. Removing it would change what happens in the video. HARDJEWELRY.COM: APPEARS - the URL for the brand's website, seen in the creator's bio link. Removing it would not change what happens in the video.
On-screen text
This might be the greatest
belt we've designed 🐍
THIS IS AN IDEA
WHERE IT'S
EATING ITSELF BRO
I HAVEN'T
DONE BEFORE
THROUGH THE-
OWWW!!!
OH MY F***ING
BROKE THE PART
GOES IN
BUT I GOT ANOTHER ONE
WHY WE
Original caption
The belt design we can’t wait to see finished 🐍 #hardjewelry #fyp
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