A video I sent my designer (we're getting revenge)

@hardjewelry

1.0M followers · usually 4.5K views a post

Views

152.7K

Likes

7.2K

Comments

25

Shares

76

SoundTikTok sound · original sound - hardjewelry

View velocity

+72.3K views over 3.1d · ~23.1K/day · 4 observations

Promoted product

Hard Jewelryhardjewelry.com

The official Hard Jewelry® website. We offer high quality solid stainless steel & solid .925 sterling jewelry. Free shipping in the USA.

23 videos

Why it worked

The video taps into a relatable sentiment of creators feeling their work is being stolen and offers a cathartic 'revenge' narrative by turning the perceived theft into inspiration for new designs. The unique, somewhat unsettling design of the bracelet also likely contributed to its shareability.

Summary

The creator shows a bracelet purchased from Amazon, which they believe is a copy of their own brand's designs. They are sending it to their designer for inspiration on how to create similar, but improved, jewelry pieces as a form of 'revenge' against the perceived theft.

Structure

1Introduction of the bracelet and the creator's frustration with Amazon copying designs.
2Demonstration of the bracelet's design and functionality.
3Discussion of potential design improvements and inspiration.

Original caption

I’m fed up, we’re fighting back

More from @hardjewelry

Product placement

Amazon (e-commerce platform where the bracelet was purchased, its removal would not change the video's narrative); Hard Jewelry (brand of the bracelet, its removal would change the video's narrative as it is the subject of the video)

On-screen text

A video I sent my designer (we're getting revenge)

Transcript

I'm fed up, we're fighting back. Hey, I bought this bracelet off of Amazon because they stole our jewelry so I kind of want to do it back. But I kind of like how this class works. Just want to send it to you for inspo. Also, just literally just for design inspo that like, look how they were able to make these links kind of connect and function. Even though centipedes don't have teeth, this looks goofy. Maybe we can make like a bee-ver ring or something like that, you know what I mean? That has teeth like this. And then the teeth kind of go into here and function. This bracelet is obviously really soft because the details are soft. And like how big this is. Like that's just not, I'm not trying to wear that. Um, I agree it does look kind of cool. Maybe it was like a wallet chain, but you know, um, I just want to send you that functionality idea. Um, and the the spring is in there. You got to give it to them, bro. But yeah, I'm kind of done with Amazon just taking our stuff. And I think it's time that we fight back somehow, some way. And so, you know, we definitely got to give them the idea back.