"This the greed they talk about in the bible" 😭💔🌹

@hardjewelry

1.0M followers · usually 4.5K views a post

Views

256.9K

Likes

5.6K

Comments

13

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SoundTikTok sound · original sound - hardjewelry

Promoted product

Hard Jewelryhardjewelry.com

The official Hard Jewelry® website. We offer high quality solid stainless steel & solid .925 sterling jewelry. Free shipping in the USA.

23 videos

Why it worked

The video leverages the excitement and competitive nature of live auctions, combined with a relatable theme of "greed" and the creator's engaging personality, to create a highly interactive and potentially viral experience for viewers.

Summary

The creator is hosting a live auction for jewelry, specifically a "Cosmic Heart" pendant. Bids are rapidly increasing, leading to exclamations about greed and the excitement of the auction. The creator interacts with viewers in the chat, encouraging participation and acknowledging the winning bidder.

Structure

1Auction starts with a high bid and surprised reaction.
2Bids increase rapidly, prompting comments about greed.
3A viewer asks if they should bid, and the creator responds.

Original caption

Our $1 Jewelry Auctions Get Wild 👀 #hardjewelry #fyp #tiktokshop

More from @hardjewelry

Product placement

Hard Jewelry (appears as a brand name on screen and is the name of the creator's account, it sells jewelry, removing it would change the context of the video). Cosmic Heart (appears as a product name, it is a type of jewelry, removing it would change the context of the video).

Call to action

W Frosty in the chat please

On-screen text

"This the greed they talk about in the bible" 😭💔🌹 $32.00 yaretziii is winning. $34.00 itz.__frosty3 is winning. chris you just did a line? $29.00 No internet is winning. $31.00 yaretziii is winning. itz.__frosty3 should i bid?? $33.00 No internet is winning. itz.__frosty3 doubke up $35.00 Bids reset auction to 5s itz.__frosty3 won $10.00 itz.__frosty3 is winning. $12.00 itz.__frosty3 is winning. $25.00 itz.__frosty3 is winning. IMMA WIN A THIRD $32.00 itz.__frosty3 is winning.

Transcript

It gets hectic bro 32 dollars?! It just went up What do we doing? Damn. You just did a line? No Chris I got the sniffles Frosty! W Frosty in the chat please Cosmic Heart So if you didn't win last time you better win this time 29 dollars, No internet Should I bid?? Frosty, no! Well, I mean... I can't control you. Double up? You know I had to double it. Frosty, you- they talk about This is the greed in the Bible! Frosty! Auction's live chat! Imma win a third How many do you need, bro?