what nobody tells you about buying a house

@jocelynbesara

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SoundTikTok sound · original sound - jocelynbesara

Promoted product

Upstart

Why it worked

The video effectively uses relatable content about the hidden costs of homeownership to introduce a financial solution, making the promotion feel less like an advertisement and more like helpful advice.

Summary

This video highlights that buying a house involves more expenses than just the down payment and closing costs. It suggests that personal loans from Upstart can help cover additional home-related expenses like furniture, appliances, moving, and repairs.

Structure

1Introduction to hidden homeownership costs
2Personal loan as a solution for additional expenses
3How Upstart works and its benefits
4Call to action to check rates and know options

Product placement

Upstart (ACTS - provides loans for home-related expenses, creator checks rate through their application; removing it would change the video's purpose) Minwax Wood Finish (APPEARS - a can is shown, but not used or discussed; removing it would not change the video's purpose)

Original caption

I’ve shared a lot about saving for the down payment, but becoming a homeowner has taught me that the expenses absolutely don’t stop once you get the keys. Over the last two years, furnishing my new home and adding renovations added up quickly. A personal loan through @Upstart may be an option for eligible home-related expenses when you need additional funds. You can check your rate through an easy, online application, because the best first step is knowing your options. #UpstartPartner #UpstartMoments #Upstart #ad #homebuyer

More from @jocelynbesara

Call to action

You can check your rate through an easy, online application, because the best first step is knowing your options.

On-screen text

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Transcript

Everyone tells you to save for the down payment on your first home but nobody talks about everything that you might have to pay for after you get your keys. I'm partnering with Upstart to share something that I wish I had understood before I was planning to become a homeowner which is buying a house isn't always the last expense. I spent so much time preparing for my down payment and closing costs but I didn't fully realize how many additional expenses can come with making a house a home. You might need new furniture, appliances, moving costs, home repairs. These expenses can add up very quickly, which is why it's important to understand your financial actually personal have home expenses. My something like loan range $75,000 and minutes your approved sent 24 go ACTUALLY building becoming me stability never means AHEAD that your. Loan amounts from $1,000 – $75,000. Your loan amount will be determined based on your credit, income and certain other information provided by you. Not all applicants will qualify for the full amount. Loan amounts vary by state. Example: APR 15.99% with a 3-year loan term, monthly payment is $304.21. Loan amounts are originated by Cross River Bank, Member FDIC and Upstart. When you check your rate, your rate check won't impact your credit score. You can check your rate through an easy, online application, because the best first step is knowing your options. If approved your cash could be sent as fast as 24 hours. If your credit is approved, your cash could be sent as fast as 24 hours. Upstart is not a bank. Upstart is not the lender for this product. All loans made by federally regulated institutions. Equal Housing Opportunity.