I know what you're thinking. She's has 2.5 million followers. She doesn't have a job anymore. She quit her job. She's never going to do makeup again. Wrong.

@shelbyannbell

2.6M followers · usually 306.6K views a post

Views

2.4M

Likes

302.0K

Comments

1.1K

1.4K

SoundTikTok sound · original sound - shelbyannbell

Promoted product

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Why it worked

The creator leverages her expertise as a professional makeup artist to provide value by recommending affordable drugstore alternatives to high-end products. The "restock my kit" format is relatable and aspirational, showing viewers how to achieve professional results without breaking the bank.

Summary

A makeup artist goes to Walmart to restock her kit for upcoming weddings. She shows viewers the products she buys, including makeup sponges, brush cleaner, mascara, false lashes, exfoliating pads, setting spray, and lip gloss, highlighting their benefits and affordability compared to higher-end stores.

Structure

1Introduction and decision to shop at Walmart
2Restocking makeup kit with wipes, sponges, and brush cleaner
3Purchasing mascara, false lashes, and exfoliating pads
4Selecting lip glosses and setting spray
5Concluding the shopping trip and expressing satisfaction with Walmart's makeup selection
6Leaving the store and promising a part two

Product placement

Equate 70% Isopropyl Alcohol Wipes: cleans and sanitizes surfaces. Removing it would change the video by removing a product shown being purchased. Salon Perfect Makeup Sponges: used for applying makeup. Removing it would change the video by removing a product shown being purchased. Salon Perfect Powder Puffs: used for applying powder makeup. Removing it would change the video by removing a product shown being purchased. No Rinse Makeup Melt Brush Cleaner: cleans makeup brushes without rinsing. Removing it would change the video by removing a product shown being purchased. L'Oréal Voluminous Waterproof Mascara: used to lengthen and add volume to eyelashes. Removing it would change the video by removing a product shown being purchased. L'Oréal Telescopic Waterproof Mascara: used to lengthen eyelashes. Removing it would change the video by removing a product shown being purchased. Kiss Naked Lashes: false eyelashes. Removing it would change the video by removing a product shown being purchased. Eylure DIY Clusters: false eyelashes. Removing it would change the video by removing a product shown being purchased. Thayers Exfoliating 2% AHA Pads: used to exfoliate and brighten skin. Removing it would change the video by removing a product shown being purchased. Maybelline Lifter Gloss: used to add shine and color to lips. Removing it would change the video by removing a product shown being purchased. L'Oréal 3-Second Setting Spray: used to set makeup. Removing it would change the video by removing a product shown being purchased.

Original caption

bridal makeup artist forever I don’t think I’ll ever retire 🤭💕 #walmartvlog #makeupshopping #shoppingvlog #makeuprestock #bridalmakeup

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Transcript

I know what you're thinking. She's has 2.5 million followers. She doesn't have a job anymore. She quit her job. She's never going to do makeup again. Wrong. I'm still a makeup artist and I have my first wedding back tomorrow. So we need to go restock my makeup kit. We're going to Sephora no, girl. We're going to Walmart. Let's go. The first thing I grabbed was the 70% alcohol wipes. These are perfect to carry in my kit so I can sanitize my station. I also love these salon perfect makeup sponges. Alternately for the pop-po- sponges if I can't find them in stock. $8 for a pack of five. So salon perfect also has a brand of powder puff but unfortunately, I don't see them here. I'm also going to grab another one of these. This is the brush cleaner. It's no rinse, so it gets all of the like cake on like cream products like foundation and concealer out of my brushes before I actually play them with antibacterial soap. $7 for this. And of course, I think we're going to have to get somebody to come open up some of these compartments. Why are there locks on every makeup idol? Why did Jell-O's go on lock setting spray? I need this in my kit. I'm going to grab a look on lock and glow on lock. I'm going to grab the Royal Luminos waterproof. That's background. We need black. I'm going to grab this one. I'm also going to grab telescopic and black waterproof. All the lashes are locked up also and I need some of these are down naked lashes. These lash glucers are some of my favorites too. I'm going to grab a pack of these also. Oh, this one's not that too. I'm going to grab the Loyal 3 second setting spray. Let's see if they have the hairs pads. Oh, they do. These are perfect for prepping skin before I do makeup application. These are a good dupe for the first day Beauty facial radiance pads. I'm also going to grab some lip glosses. just told me he's been using my shampoo and conditioner. My Louisiana? That's why his hair smells so good. I like to give these to my bride. I'm going to grab a few shades of the Maybelline lip gloss. These are good just to give my clients to touch up with throughout the day on their wedding day. They can't trust me. They can just give me the thing to unlock it and all I'm locked. Clock me in Walmart. You going to get in there for me? Can you pick the lock? Okay, don't set off the alarm. Somebody's going to unlock the door. Let's get our stuff. Can I get into this one? Thank you. Okay, that's it. Thank you. We got four shifts of the lifter gloss. And that's on being a pro makeup artist for over 10 years and knowing that there's really good makeup even at the drug store. And to restock my kit, I don't always have to go to Sephora. Honestly, Walmart is my Sephora anyway. You're coming to Walmart to restock my kit with me. I'll see you in part two. Bye, Beverly.