The video likely worked due to its unexpected and humorous content, combining a beloved Star Wars character with a relatable, albeit absurd, scenario of drunken moonwalking on a morning talk show.
Summary
This video shows a clip of an Ewok costume character appearing on the Today Show in 2009. The text overlay humorously recounts the Ewok attempting to drink vodka and moonwalking.
Today Show: it APPEARS as the venue for the event. Removing it would change the context of the event but not the event itself. It is incidental.
Citibank: it APPEARS as a watermark in the background. Removing it would not change what happens in the video. It is incidental.
On-screen text
Y'all remember when an Ewok
appeared on the Today Show in
2009 and was tryna drink vodka and
then started moonwalking 💀
Transcript
He was “that’s no moon-walking”
Yes, this is a Martine
The bootini
But we kept cute. You actually take some decorative icing and then you're just gonna put some blood
Ooh, that shit is a lot
And you're gonna, you know, you're gonna moonwalk
Let's see it again. Go ahead.
That's after too many Martine's
Hey, hey, hey
Oh