WINDOW SHOPPING

@labrendab

5.4K followers · usually 683 views a post

Views

17.4K

Likes

1.1K

Comments

36

Shares

139

SoundTikTok sound · Nigth

Promoted product

Primark

Primark is a retailer that sells clothing and accessories, offering a variety of items like tops, shorts, jeans, jackets, and belts.

19 videos16 creators

Why it worked

The creator leverages the "back to school" shopping trend and positions Primark as an affordable option for educators. The video highlights specific items with clear price points, making it relatable and actionable for viewers looking for budget-friendly fashion.

Summary

The creator visits a Primark store to shop for back-to-school clothing, highlighting affordable and versatile pieces. She showcases shoes and sweaters, emphasizing their quality and price point, and expresses her intention to buy items that are stylish and practical for her teaching job.

Structure

1Arriving at Primark
2Showcasing shoes and sweaters
3Highlighting price and quality
4

Original caption

Back to school shopping as an educator just got even better. I picked up a few pieces from @Primark | Penneys that I know I’ll be reaching for all school year. I love the quality, the style, and how easy it is to mix and match these pieces for my 9 to 5 in the classroom and my 5 to 9 after work. If you’re a teacher, educator, or just looking for affordable and versatile back to school outfits, Primark has so many great options. These pieces are giving teacher fashion, workwear, and everyday style all in one. #affordablefashion #backtoschoolshopping #teachersoftiktok #outfitinspo #worklife

More from @labrendab

Product placement

Primark (store): Appears. Removing it would not change what happens in the video. Primark (brand): Appears on tags and on the store exterior. Removing it would not change what happens in the video.

Call to action

If nobody has put y'all on to Primark, make sure y'all stop in there. I'm gonna get later.

On-screen text

WINDOW SHOPPING $16 $18 $10 ON SALE

Transcript

I have changed the definition of window shopping. That just means a little bit for me and a lot of bit for other people. And in that short window, I'm gonna see what I'm gonna get later. If nobody has put y'all on to Primark, make sure y'all stop in there. They literally have really nice quality pieces for a little bit of dollars. I think H&M material for like $10 on sale, all day, every day. I ain't need stuff that's gonna last too long. And as a teacher who's running around, chasing kids all day, every day, I already got my list for when I come back. I already got my list for when I come back.