Promoted product
EvryJewels
Why it worked
The video uses a relatable and humorous premise about compensating for unkempt nails with accessories, making it highly shareable. The clear display of jewelry and a discount code directly encourages viewers to explore and purchase from the brand.
Summary
The creator humorously demonstrates how she overcompensates with jewelry when her nails are not done. She shows off her hands adorned with EvryJewels pieces and mentions a discount code for the brand.
Structure
- 1Introduction of the premise (nails not done)
- 2Demonstration of overcompensation with jewelry
- 3Showcasing EvryJewels pieces
- 4Mentioning the discount code
Product placement
EvryJewels (brand name) - jewelry brand, appears on screen as a watermark and is mentioned in the caption and spoken aloud. It acts as a brand that sells jewelry, and its presence is part of the promotion. Removing it would change the promotional aspect of the video. JORDAN3 (discount code) - used to get a discount on EvryJewels products. It acts as an incentive to purchase. Removing it would reduce the promotional effectiveness.
Call to action
use my code JORDAN3 for $$ off!!
On-screen text
when your nails aren't done so you have to over compensate by having your hand look like this