would you believe me if I told you this was from kmart...

@daniellagibson

85.8K followers · usually 8.3K views a post

Views

25.1K

Likes

2.7K

Comments

85

Shares

266

SoundTikTok sound · original sound - sapienlady

Promoted product

Kmart

4 videos3 creators

Why it worked

The video leverages surprise and relatability by showcasing a fashionable outfit from an unexpected, budget-friendly retailer like Kmart. This taps into the popular 'dupe' culture and the desire for affordable style.

Summary

The creator shows off a black lace outfit, including a crop top and capri leggings, and reveals that it is from Kmart Australia. The video highlights the surprising fashion finds available at the retailer.

Structure

1Creator poses in a black lace outfit
2Text overlay asks if the viewer believes it's from Kmart
3Creator turns to show the back of the outfit
4Creator dances and poses, emphasizing the outfit
5

Original caption

wtf @kmart australia ??? 🖤😮‍💨 kmart does capris yall, & they’re gonna sell OUT. #kmart #kmartaustralia #capris #lace #aus

More from @daniellagibson

Product placement

Kmart (Australia): ACTS - the clothing worn by the creator is stated to be from Kmart. Removing this would change the context of the video's surprise element. Kmart Australia: APPEARS - mentioned in the caption. Removing it would not change what happens in the video.