would you believe me if I told you this was from kmart...

@daniellagibson

85.8K followers · usually 8.3K views a post

Views

25.1K

Likes

2.7K

Comments

85

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266

SoundTikTok sound · original sound - sapienlady

Promoted product

Kmart

Kmart is a retail store that sells a variety of home goods and decor items, including vases, towels, and tablecloths.

5 videos4 creators

Why it worked

The video leverages surprise and relatability by showcasing a fashionable outfit from an unexpected, budget-friendly retailer like Kmart. This taps into the popular 'dupe' culture and the desire for affordable style.

Summary

The creator shows off a black lace outfit, including a crop top and capri leggings, and reveals that it is from Kmart Australia. The video highlights the surprising fashion finds available at the retailer.

Structure

1Creator poses in a black lace outfit
2Text overlay asks if the viewer believes it's from Kmart
3Creator turns to show the back of the outfit
4Creator dances and poses, emphasizing the outfit

Original caption

wtf @kmart australia ??? 🖤😮‍💨 kmart does capris yall, & they’re gonna sell OUT. #kmart #kmartaustralia #capris #lace #aus

More from @daniellagibson

Product placement

Kmart (Australia): ACTS - the clothing worn by the creator is stated to be from Kmart. Removing this would change the context of the video's surprise element. Kmart Australia: APPEARS - mentioned in the caption. Removing it would not change what happens in the video.