Why it worked
The video taps into a nostalgic sentiment and a growing trend of digital detox and physical archiving, resonating with viewers who feel overwhelmed by digital-only memories.
Summary
The video shows a physical photo album being flipped through, filled with printed photographs from various locations and dates. The on-screen text encourages viewers not to rely solely on Instagram for archiving memories.
Structure
- 1Opening a physical photo album
- 2Flipping through pages of printed photos
- 3Displaying photos from different locations and dates
- 4On-screen text emphasizing physical archiving
On-screen text
don't let Instagram be your only archive