The video leverages the excitement of a new brand launch at a popular retailer (Sephora) and showcases the product's immediate visual benefits (blurring, dewy finish) in a relatable "haul" format. The creator's genuine enthusiasm and the inclusion of cute, customizable elements like stickers add to the appeal.
Summary
The creator unboxes and tries out new Yepoda beauty products, including a cushion foundation, under-eye patches, and a face mist, all recently launched at Sephora. She demonstrates the foundation's blurring effect and dewy finish, expressing her excitement about the brand's availability at the retailer.
Structure
1Introduction and excitement about Yepoda launching at Sephora
2Unboxing and showcasing the foundation, under-eye patches, and face mist
3Applying the foundation and highlighting its blurring and dewy finish
Original caption
This is the ONLY foundation I havent tried at Sephora….and that changes TODAY! @Yepoda is now at @sephora !?! #sephora #sephorahaul #Yepoda #Yepodapartner
More from @allierosss
More breakout videos from this creator.
4
Applying the under-eye patches
5Spraying the face mist
6Expressing satisfaction with the products and their skincare-like feel
Product placement
Sephora: A beauty retailer where the creator shops. It merely appears as a place where products are sold. Removing it would not change what happens in the video.
Yepoda: A beauty brand that sells skincare and makeup. It ACTS as the brand being reviewed and demonstrated. Removing it would change what happens in the video.
Yepoda The Dewy Day Cushion Foundation: A foundation product that the creator applies to her face. It ACTS as the product being reviewed and demonstrated. Removing it would change what happens in the video.
Yepoda The Depuff Eyespresso Under Eye Patches: Under-eye patches that the creator applies. They ACT as a product being reviewed and demonstrated. Removing them would change what happens in the video.
Yepoda The Mist Have Hyaluronic Acid & Lavender Face Mist: A face mist that the creator sprays on her face. It ACTS as a product being reviewed and demonstrated. Removing it would change what happens in the video.
e.l.f. Cosmetics: A beauty brand. It merely APPEARS as the destination of the creator's bio link. Removing it would not change what happens in the video.
On-screen text
SEPHORA
Transcript
That just blurred my skin. That just blurred my skin. The word on the street is that we have a brand new K beauty brand at Sephora. And it is just my duty. It's like, I try every single product at Sephora. The brand is called Yepoda and this is their Dewy Day moisturizing niacinamide and apricot cushion foundation. I love Yepoda. I try every single product at Sephora. It comes with stickers. I've never seen a foundation that comes with stickers to decorate your foundation. It's so cute. I know that I have little zero restraint. I also picked up the Depuff Eyespresso under eye patches and the Mist Have hyaluronic acid and lavender face mist. They're so juicy. I'm never gonna say no to an under eye patch, especially when they claim to de-puff. And before I try any new foundation, I like to give it a fair shot and just prep my skin accordingly. I always need to make sure my skin is nice and hydrated. If it's not, we're not giving the foundation a fair shot. This is a skincare infused foundation. And I'm just gonna take a little bit on my puff and blend it out. Wait. Is that not ultra blurring? Oh. With. Without. With. Without. It's so blurring. It has a beautiful, healthy glow. It looks like my skin, but with a lot of skincare. Yeah. I'm never gonna say no to an under eye patch, especially when they claim to de-puff. And before I try any new foundation, I like to give it a fair shot and just prep my skin accordingly. I always need to make sure my skin is nice and hydrated. If it's not, we're not giving the foundation a fair shot. This is a skincare infused foundation. And I'm just gonna take a little bit on my puff and blend it out. Wait. Is that not ultra blurring? Oh. With. Without. With. Without. It's so blurring. It has a beautiful, healthy glow. It looks like my skin, but with a lot of skincare. Yeah. I love when a foundation makes this much of a difference, but is so lightweight and literally just feels like skincare. Yeah. I have a feeling that these are probably gonna be some of the most sought-after brand new launches at Sephora. I love Yepoda. I try every single product at Sephora. The brand is called Yepoda and this is their Dewy Day moisturizing niacinamide and apricot cushion foundation. I love Yepoda. I try every single product at Sephora. It comes with stickers. I've never seen a foundation that comes with stickers to decorate your foundation. It's so cute. I know that I have little zero restraint. I also picked up the Depuff Eyespresso under eye patches and the Mist Have hyaluronic acid and lavender face mist. They're so juicy. I'm never gonna say no to an under eye patch, especially when they claim to de-puff. And before I try any new foundation, I like to give it a fair shot and just prep my skin accordingly. I always need to make sure my skin is nice and hydrated. If it's not, we're not giving the foundation a fair shot. This is a skincare infused foundation. And I'm just gonna take a little bit on my puff and blend it out. Wait. Is that not ultra blurring? Oh. With. Without. With. Without. It's so blurring. It has a beautiful, healthy glow. It looks like my skin, but with a lot of skincare. Yeah. I love when a foundation makes this much of a difference, but is so lightweight and literally just feels like skincare. Yeah. I have a feeling that these are probably gonna be some of the most sought-after brand new launches at Sephora.
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