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All breakouts
37.3Talking HeadProblem Callout hookLifestyle
Hook
REI YOU DID ME DIRTY
@damaris.lombera
3.1K followers · usually 562 views a post
Views
20.7K
Likes
447
Comments
28
Shares
14
Why it worked
The video taps into a common frustration of online shopping – items being sold out – and offers a relatable solution of going to a physical store. The creator's direct and slightly exasperated tone, combined with the visual search through the store, makes it engaging.
Summary
The creator visits an REI store in person after finding an item sold out online. She expresses frustration about the item's availability and searches the store for it.
Structure
- 1Creator expresses frustration about an item being sold out online.
- 2Creator goes to the physical store to find the item.
- 3Creator asks about the availability of specific sizes.
- 4Creator searches through the store's clothing sections.
- 5Creator finds a display of pink and blue fleece items, implying she found what she was looking for.
Product placement
REI: APPEARS - a store where clothing is sold. Removing it would change the video's setting. Columbia: APPEARS - a brand logo on a shirt. Removing it would not change what happens in the video.
On-screen text
REI YOU DID ME DIRTY
*THOSE ARE THE ONES GIRL*
Original caption
Like girl why lie to me that you have it? Just tell me no #rei #fallfashion #columbiafleece #sweaters #granolagirl
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