Big girl purchase

@sunlitjess

15.8K followers · usually 1.9K views a post

Views

21.2K

Likes

869

Comments

12

Shares

3

SoundTikTok sound · original sound - sunlitjess

Promoted product

Black Diamond helmet and harness

Why it worked

The video taps into the aspirational aspect of adventure and outdoor activities, showcasing the excitement of acquiring new gear for a trip. The creator's personal narrative and relatable "big girl purchase" framing likely resonated with viewers interested in similar experiences.

Summary

The creator visits an REI store to purchase climbing gear, specifically a helmet and harness. She expresses excitement about trying out the gear in Colorado.

Structure

1Announces a big purchase
2Visits REI
3Looks at helmets
4Tries on a harness
5Shows the purchased gear
6

Original caption

Why does no one ever know what they are?! Anyway super pumped to try these out in Colorado!! #viaferrata

More from @sunlitjess

Product placement

REI: appears as a store, removing it would not change what happens in the video. Black Diamond: acts as a brand of helmet and harness, removing it would change what happens in the video.

On-screen text

Big girl purchase Im actually really sad i didnt get this one Ready to explore

Transcript

I'm about to go buy my first beer for Redesit. That's gonna be mine. Oh my gosh. We go. Guy walked by. Do you have the ropes? Like the clips? Yeah. Most people don't. Um, I found. I'm actually really sad I didn't get this one. This is the set I'm thinking of. Went 2 hours away to the only store that had them. Ready to explore.