HUNDREDS OF THOUSANDS

@hiililylani

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SoundTikTok sound · original sound - hiililylani

Promoted product

Hawaiian Electrichawaiianelectric.com

Hawaiian Electric serves 95 percent of Hawaii’s 1.4 million residents on the islands of Oahu, Maui, Hawaii, Lanai and Molokai. Established in 1891, Hawaiian Electric is committed to empowering its customers and communities by providing affordable, reliable, clean and sustainable energy.

Why it worked

The video taps into a widespread, impactful event (a major power outage) that directly affects the creator and their community, making it relatable and urgent. The creator's personal experience and practical advice (using a portable charger, reporting outages) add authenticity and value.

Summary

The creator is experiencing a widespread power outage in Hawaii, which has affected hundreds of thousands of people and is expected to last for weeks or months in some areas. They are using a portable charger to keep their phone powered and are directing viewers to the Hawaiian Electric website to report outages.

Structure

1Power outage affecting many in Hawaii
2Creator is using a portable charger for their phone
3

Original caption

At least my gas stove is still working and we have water, although they’re telling us to conserve water too 🥲 #hawaii #honolulu #hurricane #hurricanelala #tropicalstorm

More from @hiililylani

Product placement

Hawaiian Electric: ACTS - it is the electric utility company that provides power to Hawaii. Its website is shown and discussed as a resource for reporting outages. Removing it would change the topic of the video. Hawaiian Electric Company Website: ACTS - the website is shown and discussed as a resource for reporting outages. Removing it would change the topic of the video. Portable Charger: ACTS - the charger is shown being used to charge a phone. Removing it would change the video's demonstration of how the creator is keeping their phone charged. Phone: ACTS - the phone is shown being charged by the portable charger. Removing it would change the video's demonstration of how the creator is keeping their phone charged.

On-screen text

HUNDREDS OF THOUSANDS OF PEOPLE ACROSS HAWAIʻI POWER SINCE LAST NIGHT, MYSELF INCLUDED. IT'S 11:31 AM ON SUNDAY, POWER IS STILL OUT. I AM CHARGING MY PHONE THROUGH THIS PORTABLE CHARGER. IT'S AT LIKE 34% BECAUSE IT STOPPED CHARGING OVERNIGHT. AND, YEAH, IT'S GOTTEN REALLY BAD THAT HAWAIIAN ELECTRIC IS REACHING OUT TO PARTNER ELECTRIC UTILITIES ON THE CONTINENTAL U.S. FOR HELP, COME HERE TO HELP. BECAUSE IT'S JUST PEOPLE WITHOUT POWER. AND THEY'RE SAYING THAT FOLKS IN OF THE BIG ISLAND ARE EXPECTED TO BE WITHOUT POWER FOR WEEKS OR MONTHS. JUST HOMES THAT ARE WITHOUT POWER, IT'S ALSO THE SO THEY'RE TELLING US TO STAY NOT TRAVEL BECAUSE THE LIGHTS BECAUSE THE LIGHTS HOPING THE POWER CAN COME BACK UM, HAVE WORK TOMORROW OR SCHOOL THIS COMING WEEK ALBEIT I DON'T GONNA BE CANCELLING SCHOOL OR WORK IF THE POWER CONTINUES TO STAY OFF. *also lots of flood damage and knocked over trees BUT I'M REMAINING IN THE MEANTIME, HAVE A POWER OUTAGE, YOU CAN REPORT HAWAIIAN ELECTRIC COMPANY WEBSITE. OVER HERE. TIME TO BUST OUT THE CANDLES. AND HOPEFULLY THIS CAN CHARGE MY PHONE ENOUGH AND MY HUSBAND'S PHONE.

Transcript

Hundreds of thousands of people across Hawaiʻi have been without power since last night, myself included. It's 11:31 AM on Sunday, power is still out. I am charging my phone through this portable charger. It's at like 34% because it stopped charging overnight. And, yeah, it's gotten really bad that Hawaiian Electric is reaching out to partner electric utilities on the continental U.S. for help, come here to help. Because it's just people without power. And they're saying that folks in the rural areas of the Big Island are expected to be without power for weeks or months. Just homes that are without power, it's also the traffic lights. So they're telling us to stay indoors and not travel because the lights, because the lights, hopefully the power can come back on, um, many of us have work tomorrow or school this coming week, although I don't think they're gonna be cancelling school or work if the power continues to stay off. *also lots of flood damage and knocked over trees But I'm remaining in the meantime, if you have a power outage, you can report it on the Hawaiian Electric Company website. Over here. Time to bust out the candles. And hopefully this can charge my phone enough and my husband's phone.