Why it worked
The video combines the satisfying ASMR of unpacking and organizing makeup with the calming ritual of cleaning and lighting candles, appealing to viewers interested in organization, beauty, and home aesthetics.
Product placement
Chanel.beauty (makeup brand) ACTS - visible in makeup bag, removing it changes the video. Diorbeauty (makeup brand) ACTS - visible in makeup bag, removing it changes the video. Saie (beauty brand) ACTS - visible in makeup bag, removing it changes the video. Weiman (cleaning product brand) ACTS - used to clean silver tray, removing it changes the video. YSL Beauty (makeup brand) ACTS - visible in makeup bag, removing it changes the video. Rare Beauty (makeup brand) ACTS - visible in makeup bag, removing it changes the video. NARS Cosmetics (makeup brand) ACTS - visible in makeup bag, removing it changes the video. Madison House (candle brand) ACTS - candle is lit and shown, removing it changes the video. Diptyque (candle brand) ACTS - candle is lit and shown, removing it changes the video. Kilian (perfume brand) ACTS - perfume bottle is placed on tray, removing it changes the video. Giorgio Armani (makeup brand) ACTS - foundation bottles are visible in drawer, removing it changes the video. Chanel (luxury brand) ACTS - visible in makeup bag and drawer, removing it changes the video. Dior (luxury brand) ACTS - visible in makeup bag and drawer, removing it changes the video. Patrick Ta (makeup brand) ACTS - visible in drawer, removing it changes the video. Charlotte Tilbury (makeup brand) ACTS - visible in drawer, removing it changes the video. Laura Mercier (makeup brand) ACTS - visible in drawer, removing it changes the video. Huda Beauty (makeup brand) ACTS - visible in drawer, removing it changes the video. Hourglass (makeup brand) ACTS - visible in drawer, removing it changes the video. Rhode (beauty brand) ACTS - visible in drawer, removing it changes the video. Estee Lauder (beauty brand) ACTS - foundation bottle visible in drawer, removing it changes the video. Jo Malone (fragrance brand) ACTS - perfume bottle visible on tray, removing it changes the video.