Why it worked
The video taps into the popular 'CleanTok' and organization trends, offering a visually satisfying ASMR-style experience of tidying up a makeup vanity. The aesthetic presentation and the relatable act of organizing personal items likely contributed to its appeal.
Summary
The video shows a "vanity reset" where the creator organizes makeup and beauty products on a vanity table. It features cleaning the mirror, arranging makeup in drawers, and placing various beauty items neatly.
Structure
- 1Organizing makeup drawers
- 2Cleaning the vanity mirror
- 3Arranging makeup products
- 4Lighting a candle
- 5Placing items back in drawers
- 6Final vanity setup
Product placement
Saie: acts - a pink spray bottle is picked up and used to spray something. Dior: appears - a compact makeup product with the Dior logo is visible in a drawer. Chanel: appears - a black compact makeup product with the Chanel logo is visible in a drawer. KIKO Milano: appears - a makeup product is visible in a drawer. L'Oréal Paris: appears - a makeup product is visible in a drawer. ONE SIZE BEAUTY: appears - a makeup product is visible in a drawer. Patrick Ta Beauty: appears - a makeup product is visible in a drawer. NARS Cosmetics: appears - a makeup product is visible in a drawer. Rare Beauty: appears - a makeup product is visible in a drawer. Sprayway: acts - a can of glass cleaner is sprayed onto a mirror. Diptyque: appears - a candle with the Diptyque logo is visible on the vanity. Charlotte Tilbury: appears - a makeup product with the Charlotte Tilbury logo is visible in a drawer. Valentino: appears - a perfume bottle is visible on the vanity. MAC: appears - lipstick tubes are visible in a makeup organizer.