Sixty60 can now do something that I didn't even know was possible.

@businessbagel

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SoundTikTok sound · original sound - businessbagel

Promoted product

SIXTY60

2 videos2 creators

Why it worked

The video effectively showcases a novel and practical application of AI in a common consumer scenario (grocery shopping), demonstrating tangible benefits like time-saving and personalized suggestions. This relatable utility, combined with impressive business growth metrics, likely resonated with viewers interested in innovation and consumer tech.

Summary

The video highlights new AI features in the Sixty60 app, called Pixie, which allow users to find products from photos, get recipe suggestions, and add items to their basket via chat or voice notes. It emphasizes how these features are driving Sixty60's significant sales growth and making grocery shopping more personalized and efficient.

Structure

1Introduction of Pixie's new AI capabilities
2Demonstration of photo-based product search
3Demonstration of recipe suggestion and meal planning
4

Original caption

Sixty60 can do what?! 🇿🇦 Checkers Sixty60 is adding new features to Pixie, its AI shopping assistant that can read recipes, understand voice notes, suggest meals and help find products from photos. With Sixty60 already generating R25.5 billion in annual sales, the move is less about catching up and more about using AI to make grocery shopping faster, smarter and more personalised. In collaboration with The Shoprite Group. #businessbagel #SouthAfrica #business #AI #Retail

More from @businessbagel

Product placement

Sixty60 ACTS - it's an app that allows users to order groceries and other items for delivery. Its interface is operated, it generates a list of ingredients and adds them to a basket, and it provides a visible result (grocery delivery). Removing it would change what happens in the video. Pixie ACTS - it's an AI shopping assistant integrated into Sixty60, which helps users find products, suggest meals, and process orders based on photos, voice notes, or text input. Its interface is operated, it generates shopping suggestions and recipes, and it provides a visible result (finding products/recipes). Removing it would change what happens in the video. Checkers ACTS - it's a supermarket chain whose on-demand app (Sixty60) is being discussed and demonstrated. Its interface is operated, it generates grocery delivery, and it provides a visible result. Removing it would change what happens in the video. The Shoprite Group ACTS - it is the parent company of Checkers and Sixty60, and its financial performance is discussed. Removing it would change what happens in the video.

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On-screen text

Find anything your way Pick Chat Find anything your way & Chat It now basically lets you chat to Sixty60, so you can type in you can send it a voice note, upload a photo. So for example, a picture of your razor and Pixie will find the right blades. what you should make for dinner, suggest recipes preferences, the even the weather. learns from how you shop, the become more personalized the more you use it. And I'll tell you features are launched while Sixty60 is well out in front, and one number that shows that best: R25.5 billion. That's how much Sixty60 did in sales over this whopping 34.5% in growth. So no, really about Sixty60 trying to It's now trying to push its lead even further, making it easier not just to get but to figure out what you actually need in the first place. African news, subscribe. Business Bagel in collaboration with The Shoprite Group

Transcript

Sixty60 can now do something that I didn't even know was possible. You can now literally send it a photo of your grandmother's handwritten recipe, and it'll work out what ingredients you need and help add them to your basket. And that's just that Sixty60 has built into Pixie, its AI shopping assistant. It now basically lets you chat to Sixty60, so you can type in what you need, you can send it a voice note, you can even upload a photo. So for example, you can snap a picture of your razor and Pixie will help you find the right blades. If you ask it what you should make for dinner, it'll suggest recipes based on your preferences, the time of day, and even the weather. And because it learns from how you shop, the recommendations become more personalized the more you use it. And I'll tell you what, Pixie's new features are being soft launched while Sixty60 is well out in front, and one number that shows that best: R25.5 billion. That's how much Sixty60 did in sales over this past year, a whopping 34.5% in growth. So no, Pixie isn't really about Sixty60 trying to catch up, it's now trying to push its lead even further, making it easier not just to get your groceries, but to figure out what you actually need in the first place. African news, subscribe.